Our Story

New Generation Transportation, was established in June 2014. The founders Hugh & Daphney Williams made a decision that would bring a much-needed solution to a challenge they were presently facing. Having to take so much time off in order to be able to take their aging and sick grandmother to doctors visits, became quite a challenge. Their Grandma had joined this young couple to be under their care, but that came with its challenges. The couple started experiencing the stress and burden of taking days off, exhausting their PTO in order to make themselves available for their grandmother's medical needs and doctor's visits. These issues force the young couple to start exploring different business ventures, in order to be in a position to be a caretaker for their grandmother. They desired to have the ability to control their time, secure a higher financial security, and the ability to create a solution in a business model to the day to day challenges they were currently facing. Within that challenging position, they saw it as an opportunity to create a solution to many others in their shoes. They quickly saw a need in their community for a transportation service that catered to the elderly with mobility issues, and also language barriers. The idea of transportation seemed right for both founders based on the skills they had already acquired. Daphney with over 25 years in customer service, hospitality, and insurance industry is well-versed in customer service. Hugh with over 10 years experience in the medical field aiding the elderly. Together they started a service that has ventured into specializing in non-emergency wheelchair transportation service, and are looking to introduce additional needed services that their community needs. Eight plus years later, New Generation Transportation is here, and impacting our community one ride at a time.

About Our Company

Effective Rides/New Generation Transportation is a Non-Emergency Medical Transportation company that provides wheelchair and stretcher transportation to individuals throughout the Southeastern Ma and Rhode Island area. At Effective Rides/New Generation Transportation, our goal is to ensure that our customers have access to the services they need, including reliable transportation. Our teams of professionals are friendly, respectful, and build personal connections with each client, making sure to coordinate and tailor an experience to your specific needs. We are dedicated to getting you from Point A to Point B safely, on-time and stress free. Reliable service with dignity is our standard and what satisfies us is exceeding the expectations of our clients.

Safety is our priority and our professional drivers training meets the highest standard required.
Our drivers are:

  • Certified and trained in wheelchair securement
  • Certified and trained in stretcher transport
  • Trained in defensive driving techniques
  • Certified in Passenger Assistance Sensitivity and Safety (PASS)
  • Certified & trained in CPR and First Aid
  • Pass a Drug and alcohol employment screening
  • Have a good driving record
  • Pass local and state criminal background check

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